Being a CEOs of a somewhat small company, you
must have wondered how to attract (and keep) customers on your WordPress
website, therefore increasing the possibility of turning a potential lead to a
happy customer. As a participant in the Northwestern Social Media Management
Course, http://bit.ly/northwesternsocialmktg
, I have learned that it is not only important what your content is but also how
you display it and how you improve the user experience on your site, which is
also emphasized in these two articles.
In his article,
How to make complete strangers fall in love with your blog, which can be found at Jeff Bullas blog/website (@jeffbullas), Jawad Khan points out the importance
of several things, one of them being the importance of brand and the landing
page – if you are not already famous it must be attractive the visitors otherwise
they will leave. According to the author of this article, other important
things also include free quality content – images, info-graphics and videos and
all that FOR FREE. The last this he underlines is the importance of Facebook
groups for better engagement with your following. This article is great
content, not just for blogger but also for companies which cannot afford a
great marketing budget.
Found at halfblog.net at http://bit.ly/2nAvlOb
The second
article, published by @wpbeginner on their website, 24 Must Have WordPress Pluginsfor Business Websites in 2017, give the
WordPress users the list of some of the best and most efficient WordPress
plugins out there. Some of those show you how to maximize the impact your
content has while other are made to improve your SEO or to facilitate the
interaction with the users of your site. Also, let us not forget the security
issues all entrepreneurs face – but do not worry, the writer assures you that WordPress
has got you covered on that as well.
Having read these two articles, and experience gained from the online lectures
at the Northwestern University Social Media Marketing course, I recommend the
following three action you should take to maximize the impact of your WordPress
site :
- Killer Landing page – If user do not like what they see, they WILL leave, so thread carefully
- Boost SEO – it is paramount for your business that it can be found easily, so you have to be relevant now
- Empower your users – It is crucial for the user to have the control on your WordPress site and that the information they provide is safe with you
So, starting today, improve the WordPress experience for your potential customers by making all the jigsaw puzzle pieces fit!
My name is Tanja Balog
and am currently participating in the MOOC at the Northwestern University
Social Media Marketing class. I have a keen interest in digital marketing as
well as content creation having graduated literature at university. I am
looking for jobs involving data analysis and content marketing. You can find me
at @ooopschan.
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